Cold weather has finally hit Texas (for this week at least), so you can definitely find me sporting my favorite winter-weather shoes: Ugg Boots. You may tell me that they’re too UGGly to function, but at the end of the day, whose feet are warmer? …That’s what I thought. Mine are. As I was pulling them on this brisk morning, I began to think about when Uggs became mainstream and a necessity to people other than those in harsh weather climates.
I remember it like it was yesterday. Kate Hudson starred in Raising Helen in 2004 and was seen sporting snow boots. As soon as I saw her, I knew I had to have some. Of course, I didn’t get the real thing…I bought the department store brand, because that was all my 13 year old budget could afford.
Now days, I still sport snow boots- but I own the real kind and it’s not because I’m still yearning to be like Kate Hudson. I wear them simply because I want to. This summer I was wearing a headband around my head, kind of hippy-esque. A man pointed to my brow and said “Is that in or something?” I was taken aback a bit, but I replied “uhh, I mean I kind of just wear it because I want to. I wouldn’t deem it in or out of style.”
That exact statement is the problem that American retailers are facing: America is so high tech and eager for the next best thing, that trends are here today and gone tomorrow, and quite frankly, some just don’t care anymore. Don’t believe me? Read what the New York Times has to say about it…
This fall I went cool hunting in Austin, Texas. I was given the task of spotting emerging trends before they become mainstream. I would take some paparazzi pics, but most of the time I would ask permission. People would often respond to my request in surprised tones, asking if they were indeed trendy. This is definitely proof that people are doing more of what they want and less of what magazines or celebrities tell them to do.
This is partially technology’s fault. There’s so much information readily available, which causes trend run times to be shorter and shorter. People often overlook certain trends, because they know they’re not worth it. Not only will technology and American greed for speed affect trends of the future, but it will also affect jobs in the apparel industry. Fashion, color, and trend forecaststing play a large role in the market, and to watch them grow to be inessential would be heartbreaking. Americans wanted cheaper products, which led us to import more and make less. This is what caused the garment district in New York to go almost nonexistent and I pray this does not occur with these positions.
Don’t get me wrong. I’m not saying that I hate trends, nor am I saying that in the near future we won’t have any; I’m just saying that as of now, America is leaning more towards doing what they want instead of buying that nude lipstick because InStyle said to. Don’t think that this post was written because I feel like I am above fashion trends and I snub my nose at them all. I do follow some trend forecasting and cool hunting companies because I like to be kept in the loop with the fashion industry. But, then again, that’s part of my job…to be in the know of what is incoming and what is outgoing. On that note, I better go clean out my closet…there are some things in there that are definitely out…